On April 22, 1970 some 20 million people across the United States celebrated the first Earth Day. Today, Earth Day is not just a single date on the calendar; it’s a movement that has permeated cultures around the world. Today, Earth Day is a way life.
In our ongoing commitment to raising the collective consciousness about making ethical and eco-friendly choices, Fashion Fights Poverty will be showcasing the beauty that is “green” throughout the month of April.
This week we honor designers and celebrities who have tremendous impact on how we look at- and think about-the environment.
This fundraiser is about taking care of our planet and raising money at the same time. All proceeds from E-cloth sales will benefit FFP Global Projects. These projects create income-generating or microfinance opportunities for individuals, families, and communities in developing countries putting FFP’s mission into action.
Visit the fundraising page or watch the video below to learn more:
When it comes to earth-friendly high fashion, Stella McCartney reins supreme. A dedicated vegetarian who gives vegan products a good name, this British designer goes a step beyond being eco-conscious. Her studio and websites are powered by wind energy and online shoppers are given the option of shipping their organic clothing, shoes, and bags carbon neutral. Known for her ecological fight, McCartney is ever more committed to the respect of the environment with the conviction that one should never have to choose between luxury and the environment. Her mantra is reflected in all her products, from her cosmetics line CARE to her Eco line for Barney’s shops in New York.
Apart from the products she develops, McCartney’s commitment also manifests itself in the way she runs her company. McCartney is careful to limit her environmental impact. Her brand makes a constant effort to be green: so much so that the shops have resorted to renewable energy. All Stella McCartney's UK operations get their electricity from Ecotricity, an energy operator that invests in clean energy programs, notably wind power. The brand aims to increase the recycling of waste generated by the business and requires all its branches to use only recycled paper. Stella McCartney's action also applies to the transport bags, which are 100% biodegradable.
Hollywood's green queen Cameron Diaz was featured in PSAs to promote BMW Hydrogen 7, hosted MTV’s reality program ‘Eco Trippin,’ and designed a lunch box to help benefit hunger relief called “The Lunchbox Auction.” When it comes to style Cameron always goes green. Some of her stylish picks include Olsen Haus vegan shoes and premium organic jeans by Del Forte. She also prefers a stylish green home, and takes action by reupholstering old furniture with sustainably produced fabrics from valleyforge.com.
Diaz has been quietly supporting environmental causes for years. She joined Gore to announce the initiative Save Our Selves (SOS) – The Campaign for Climate in Crisis, and regularly shows up at environmental events such as the National Resources Defense Council’s Annual Gala. Diaz does it all with style but without fanfare. She is a great example of how going green can be fun and educational
Leonardo DiCaprio is undoubtedly an eco all-star. After purchasing a state-of-the-art green condo in New York City in 2008, DiCaprio cemented his place as one of the leaders of the celebrity eco-movement. The 11th Hour, a film produced and narrated by DiCaprio, explores how we live, how we impact the earth’s ecosystems, and what we can do to change the course. With worthwhile green accomplishments too numerous to list — from global warming documentaries to green charities to producing Greensburg for Planet Green and starring in films condemning conflict diamonds — one of the original "eco-celebs" is still one of the most active.
Award-winning actor and director Ed Begley Jr., has been doing it all for years. From taking his home off grid using solar panels and wind power, to riding his bike all over Los Angeles, to growing his own food and cooking it with a solar oven, to creating a line of non-toxic green cleaners, Ed Begley Jr. has a lot of love for the planet. He is spreading the word about living green everywhere he goes. Ed is a real inspiration and an example of someone living green for all the right reasons. Living with Edfollows Begley and his wife, Rachelle, as they green their home, family, and celebrity friends.
Adrian Grenier and his green entourage have eco-cred to spare. Whether he's making eco-fashion look good or rolling up to the red carpet in his Toyota Prius, Grenier makes sure he’s going green. Grenier is a modern renaissance man and the engaging host of Planet Green's Alter Eco, an eco lifestyle and makeover series. He lives in a solar powered home insulated with old blue jeans. Grenier and film producer Peter Glatzer founded SHFT, a new media platform offering original video series, eco articles, high design green products shopping, and a host of resources that speak to a modern, inspirational, eco-conscious lifestyle.
“I try to be environmentally responsible in everything I do and everything I bring into my life. Every time I make a decision, I think, “How is this going to affect the environment?” --famously quoted by actress Alicia Silverstone. The actress, best known for her starring role in Clueless, is a devout vegan, environmentalist, and animal-rights activist—and has been for 11 years. Alicia is so passionate about clean living that she recently wrote The Kind Diet, educating the rest of the world how a plant-based diet can drastically change your health—and life.
Actress turned activist Darryl Hannah just announced that she is giving up acting to spend more time with her alpacas, chickens and other animals at her solar-powered Colorado farm. Hannah made a splash with website DHlovelife which features green news, shopping and cinematic short films on all aspects of sustainability from veggie oil powered cars to hemp to fasting. Hannah has been an advocate of using biodiesel fuel and purchasing carbon offsets for any personal travel. She is interested in triggering sustainable solutions that we can all readily adopt. The video topics that she covers on her website, which range from endangered species profiles to vegan diet tips, all serve to make eco-friendly living more approachable and doable no matter what walk of life you come from.
Looking at the world through a green lens, actress Rachel McAdams shares editorial and content duties on her Green Is Sexy website. McAdams pairs with fellow eco-enthusiasts Didi Bethrum and Megan Kuhlmann to convey the message that being responsible, well informed, and willing to make small lifestyle changes is very desirable. What makes McAdams’ side project even more appealing is that she appears to understate her celebrity status, allowing the ever-changing green lifestyle messages featured on her website to take center stage. Green is Sexy is about tiny changes, big impact. McAdams would agree: being informed is sexy. Being responsible is sexy. Being eco-friendly is sexy. Making a difference is sexy. Green is sexy.